The article notes that the use of artistic means of depiction in Tajik poetic and prose works has a long tradition, but their role and place in Tajik speech etiquette has not yet become the subject of special research. It is emphasized that Tajik speech etiquette is based on two pillars: effectiveness and beauty of presentation. As noted by leading figures of the Tajik language and literature, the use of artistic figures plays a crucial role in ensuring beauty of presentation and effectiveness of speech. The role of artistic devices, including irony, hyperbole, litotes, and metaphor, in enhancing the beauty and effectiveness of expression is demonstrated. In analyzing the use of artistic devices, efforts are made to identify the specific features of their use in Tajik speech etiquette.
Tajik speech etiquette; artistic means of image; hyperbole; irony; metaphor; pretense of knowledge; effectiveness of speech
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